Researchers from the Faculty of Mass Media Communication UCM in Trnava (prof. Slavomír Gálik, PhD., assoc. prof. Norbert Vrabec, PhD., assoc. prof. Zora Hudíková, PhD., assoc. prof. Ľudmila Čábyová, PhD., prof. Hana Pravdová, PhD., assoc. prof. Jana Radošinská, PhD., assoc. prof. Ján Višňovský, PhD., Dr. Sabína Gáliková Tolnaiová, PhD., Mgr. Peter Krajčovič, PhD., Mgr. Andrej Brník, PhD., Mgr. Juliána Mináriková, PhD., Mgr. Magdaléna Švecová, PhD.) participate in a three-year international research project funded by the European Commission under the Horizon 2020 program to support research and innovation.

The project entitled "Critical Exploration of Media Risks and Opportunities for Deliberative Communication: Development Scenarios of the European Media Environment" (MEDIADELCOM) is carried out in collaboration with 17 European research centers (universities, NGOs) from 14 European countries. The researcher and coordinator of the research is prof. Halliki Harro-Loit from the University of Tartu (Estonia).

The aim of the MEDIADELCOM research project (2021 - 2024) is to diagnose the risks and opportunities related to the impact of the media on social cohesion in Europe, as well as to identify potential scenarios for the development of media markets in the European Union. Using quantitative and qualitative methods, researchers will test a tool developed during the study to evaluate the potential of media policy, public media, digital competences and further use of metadata.

The results of the research will be presented in scientific publications, reports addressed to media representatives and policy makers in individual countries and at European level.

Horizon 2020 is the European Union's largest research and innovation program. It is seen as a means of promoting economic growth and job creation, as well as ensuring Europe's global competitiveness. It brings together leading scientists and scientific teams to achieve top scientific achievements at the international level.

Project partners: 

ESTONIA (project coordinator): University of Tartu (Tartu Ülikool) 

SLOVAKIA: University of Ss. Cyril and Methodius in Trnava (Univerzita sv. Cyrila a Metoda v Trnave) 

AUSTRIA: Austrian Academy of Sciences (Österreichische Akademie der Wissenschaften) 

BELGIUM (global partner): Media Diversity Institute Global, Brusel 

BULGARIA: University of Sofia of Ss. Kliment Ohridský (Софийски университет "Св. Климент Oхридски") 

CROATIA: University of Zagreb (Sveuciliste u Zagrebu) 

CZECH REPUBLIC: Masaryk University (Masarykova Univerzita) 

GREECE: Greek Foundation for European and Foreign Policy (Ελληνικό Ίδρυμα Ευρωπαϊκής και Εξωτερικής Πολιτικής) 

LATVIA: Stradiņš University in Riga (Rīgas Stradiņa Universitāte) 

GERMANY: European Institute of Journalism named after Erich Brost (Erich-Brost-Institut für internationalen Journalismus der TU Dortmund) 

POLAND: Faculty of Journalism, Information and Book Studies, University of Warsaw (Wydział Dziennikarstwa, Informacji i Bibliologii, Uniwersytet Warszawski) 

ROMANIA: Center for Independent Journalism (Centrul pentru Jurnalism Independent) 

SWEDEN: School of Education and Communication at Jönköping University (Högskolan för lärande och kommunikation, univerzita Jönköping) 

SWEDEN: Jönköping University International Business School (Jönköping International Business School, Jönköping University) 

SWEDEN: Central Swedish University (Mittuniversitetet) 

HUNGARY: Mertek Media Monitor (Mérték Médiaelemző Műhely) 

ITALY: University of Milan (Università degli Studi di Milano)