Two degrees, two universities. UCM and TRUNI offer students new opportunities

The accredited joint programs are professionally oriented. They emphasize practical skills, solving specific problems, and preparing students for careers in the field.

Among the new programs, Advertising and Consumer Psychology has attracted the most interest, with 51 students enrolled in the 2026/2027 academic year—30 in the full-time program and 21 in the part-time program.

The program combines psychology, marketing, and advertising communication. Students explore how people perceive advertising, what influences their purchasing decisions, and the role that emotions, attention, and motivation play in consumer behavior.

The second program offered is the tour guide program, which has two students enrolled. It focuses on practical training in the field of tourism, tour guide services, and the presentation of cultural and historical heritage.

UCM and TRUNI also have a third accredited joint professionally oriented program in ecosystem sciences and environmental change. However, it will not be offered in the current academic year.

Cooperation That Students May Not See

Launching the joint study programs required the coordination of multiple processes at both universities. One challenge, for example, was linking the academic information systems—AIS at UCM and MAIS at TRUNI—and setting up student access to the facilities and services of both institutions.

“Our goal is for students to see, above all, the benefits of this collaboration. We want to open up the opportunities offered by the academic resources of both universities, while ensuring that organizational and administrative differences do not hinder their studies,” emphasizes Vice Rector Ľudmila Čábyová.

University leadership, academic departments, IT staff, and other employees were involved in the preparations. Their task was to harmonize the operations of the two separate institutions so that students could fully take advantage of the benefits of joint study.

“Joint study programs are an example of how university collaboration can bring tangible benefits to students. It’s not just about the opportunity to study in two academic environments, but also about broader access to specialized knowledge and practical experience. The result is an education that combines the strengths of both universities and, upon graduation, leads to a degree from both institutions,” explains UCM Vice Rector Ľudmila Čábyová.