doc. Mgr. Lukasz Wojciechowski, PhD.

AAA Vedecké monografie vydané v zahraničných vydavateľstvách WOJCIECHOWSKI, Łukasz Pawel. Ambient marketing: + case studies in V4. 1. vyd. Kraków: Towarzystwo Słowaków w Polsce, 2016. 149 s. ISBN 978-83-7490-953-2. Kategória podľa SAAVŠ: A+

AEC Vedecké práce v zahraničných recenzovaných vedeckých monografiách FICHNOVÁ, Katarína, WOJCIECHOWSKI, Lukasz a Mikuláš, Peter. Trust and Marketing. In: Intuition, Trust and Analytics. Abingdon Oxfordshire: CRC Press - Taylor & Francis Group, 2018, P. 143-172 [2,17 AH]. ISBN 978-1-138-71912-5. Indexované v databáze Scopus Kategória podľa SAAVŠ: A+

AAB Vedecké monografie vydané v domácich vydavateľstvách SZYSZKA, Michał a Łukasz Pawel WOJCIECHOWSKI. Formovanie obrazu inštitúcií sociálnej pomoci v médiách. 1. vyd. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, 2018. 236 s. [12,11 AH]. ISBN 978-80-8105-987-2. Kategória podľa SAAVŠ: A

ADN Vedecké práce v domácich časopisoch registrovaných v databázach Web of Science alebo SCOPUS FICHNOVÁ, Katarína, Łukasz Pawel WOJCIECHOWSKI a Peter SZABO. A reflection on the citizens ́ attitudes to the political situation (and their creative renditions). Communication today. Roč. 10, č. 1 (2019), s. 76-92. ISSN 1338-130X. Kategória podľa SAAVŠ: A+

AEC Vedecké práce v zahraničných recenzovaných vedeckých monografiách FICHNOVÁ, Katarína, WOJCIECHOWSKI, Lukasz a Edita ŠTRBOVÁ. Ambient, Guerilla and Event Marketing in Education of Marketers, and Development of creative abilities: A Case Study. In: Digital Transformation, Perspective Development, and Value Creation: Research case studies: Routlege- Taylor & Francis Group, 2023. ISBN 978-10-324-534-08. Október 2023. https://www.routledge.com/Digital-Transformation-Perspective-Development-and-Value-Creation-Research/Pankowska/p/book/9781032453408. Kategória podľa SAAVŠ: A+

V2 Vedecký výstup p.č. ako časť editovanej knihy alebo zborníka – kapitola, príspevok, abstrakt, abstrakt z podujatia, ...

Trust and the Economic Performance of Creative Industry Entities and Artificial Intelligence Technology / Fichnová, Katarína - Wojciechowski, Łukasz Paweł - Štrbová, Edita - Anna Sołtysik-Piorunkiewicz, 2025.In: Trust, Media and the Economy Mutual Relations / edited by Joanna Paliszkiewicz, Jerzy Gołuchowski, Katarzyna Zdanowicz-Cyganiak, Kuanchin Chen. - 1. vyd. - New York : Routledge, 2025. - (Routledge Studies in Trust Research). - ISBN 978-103-2874-73-9

Trust and the Economic Performance of Creative Industry Entities and Artificial Intelligence Technology / Fichnová, Katarína - Wojciechowski, Łukasz Paweł - Štrbová, Edita - Anna Sołtysik-Piorunkiewicz, 2025.In: Trust, Media and the Economy Mutual Relations / edited by Joanna Paliszkiewicz, Jerzy Gołuchowski, Katarzyna Zdanowicz-Cyganiak, Kuanchin Chen. - 1. vyd. - New York : Routledge, 2025. - (Routledge Studies in Trust Research). - ISBN 978-103-2874-73-9

Vedecké práce v zahraničných recenzovaných vedeckých monografiách FICHNOVÁ, Katarína, WOJCIECHOWSKI, Lukasz a Edita ŠTRBOVÁ. Ambient, Guerilla and Event Marketing in Education of Marketers, and Development of creative abilities: A Case Study. In: Digital Transformation, Perspective Development, and Value Creation: Research case studies: Routlege- Taylor & Francis Group, 2023. ISBN 978-10-324-534-08. Október 2023. https://www.routledge.com/Digital-Transformation-Perspective-Development-and-Value-Creation-Research/Pankowska/p/book/9781032453408. Kategória podľa SAAVŠ: A+

Marketing & Public Relations for Business Communication / SHELTON, Amiee - WOJCIECHOWSKI, Łukasz Paweł : Case Studies ; reviewers: Peter Mikuláš, Edita Štrbová. - 1. vyd. - Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2024. - Kategória do roku 2021 ACA. - 304 s. [14,32AH] [print]. - ISBN 978-80-572-0397-1

MAGO, Zdenko, Łukasz Paweł WOJCIECHOWSKI, Magdaléna BALÁŽIKOVÁ a Amiee SHELTON. Learning by Playing: A Case Study of the Education in Photography by Digital Games. Journal of education culture and society = JECS. roč. 14, č. 1 (2023), s. 465-479 [online]. ISSN 2081-1640.

Application of Virtual and Augmented Reality in the Context of the Development of Art Marketing Communication in the Space of Selected Cultural Institutions / Spálová, Lucia - Štosel, Marek - Wojciechowski, Łukasz Pawel, 2023. - Kategória do roku 2021 ADN. In: European Journal of Media, Art and Photography. - ISSN 1339-4940, Roč. 11, č. 1 (2023), s. 108-115

Online fraud: security challenges and preventiv measures for accommodation platform users / Radošinský, Michal - Najjar, Saba - Wojciechowski, Łukasz Pawel [electronic], 2025. - Kategória do roku 2021 ADE. Časopis je registrovaný v ERIH+.In: Lumina. - ISSN 1516-0785, Roč. 19, č. 1 (2025), s. 120-138 [print, online].

WOJCIECHOWSKI, Łukasz Pawel a Katarína FICHNOVÁ. New technologies and ambient marketing communication. DOI DOI 10.24917/20837275.14.2.2 Annales Universitatis Paedagogicae Cracoviensis. Roč. 14, č. 2 (2022), s. 22-46. ISSN 2083-7275.

Ohlasy:

2025 [02] SIFOUR, S.; SOUKEUR, F.Z. The impact of Ambient Guerrilla Marketing (AGM) on brand awareness in urban environments. In: JEFB. 2025, 10(2), s. 1279-1294.

2025 [02] GEGUNG, Eunike. Guerilla marketing: what it is and how it benefits smes. In: Journal of Innovation Management in Small & Medium Enterprises. 2025, ISSN 2166-076X, Roč. 18, č. 1, s. 275-284.

2023 [02] VANIA, A., FIKRIAH, N.L. The Impact of Creative Digital Marketing on the Sustainability of MSME Businesses: A Mediating Role of Marketing Performance. In: Jurnal Ilmiah Manajemen dan Bisnis. 2023, 8(2), s. 141-150. ISSN 2528-2077.

2023 [01] TÜFEKCI, O.K., AKBIYIK, F.. Conceptual level strategy recommendations for understanding marketing communication efforts in digital consumption culture with neuroscience technique. In: Mehmet Akif Ersoy University Journal of Economics and Administrative Sciences Faculty. 2023, 10(2), pp. 1691-1704. ISSN 2149-1658. WoS

MAGO, Zdenko, Łukasz Pawel WOJCIECHOWSKI, Magdaléna BALÁŽIKOVÁ a Amiee SHELTON. Learning by Playing: A Case Study of the Education in Photography by Digital Games. Journal of education culture and society = JECS. = JECS Roč. 14, č. 1 (2023), s. 465-479 [online]. ISSN 2081-1640.

Ohlasy:

2025 [01] Educational Possibilities of Gamification in the Formation of Soft & Hard Skills among Students of Socionomic Professions / Savitska, Viktoriia et al. In: Journal of education culture and society. ISSN 2081-1640. Roč. 16, č. 2 (2025), s. 819-839. Scopus

2025 [02] BILAL RUSADY, M.; FADLI RAMADHAN, M. Gaming as Virtual Experience of Learning Arabic in Native Speakers' Environment: Assassin's Creed Mirage. In: Al-Ta'rib. 2025, 13(1), s. 59-78. ISSN 2354-5887.

2025 [01] Improving Digital Literacy of Elementary Teacher Candidates Through Digital-Based RADEC Learning Model / Maspiroh, Iyoh; Prasetyo, Zuhdan Kun; Hermanto, Hermanto; Rohmatillah, Nur; Kuswidyanarko, Arief. DOI 10.20897/ejsteme/16530. In: European Journal of Stem Education. ISSN (online) 24684368. Roč. 10, č. 1 (2025). Scopus

2025 [01] Click, Analyze, Improve: Unveiling IRIS, an AI-Based Photography Learning Tool / Izani, M.; Dalia, R.; Aishah, R. DOI 10.1007/978-981-96-1154-6_24. In: Smart Innovation Systems and Technologies. 2025. ISBN [9789819611539]. ISSN 21903018. ISSN (online) 21903026, s. 349-365. Scopus

2025 [01] ALAM, Sohaib, 2025. Effects of Multimedia Inputs on Improving the Grammatical Accuracy of Students' Speaking Skills: An Experimental Study. In: Theory and practice in language studies. ISSN 1799-2591, ISSN 2053-0692, Roč. 15, č. 5 (2025), s. 1579-1590. Dostupné na: DOI 10.17507/tpls.1505.23 SCOPUS

2025 [02] PURNAMASARI, I.; TWINSARI MANINGTYAS, R.D.; NOVITA SARI, Z. Pengembangan Model Pembelajaran Tematik Anak Usia Dini Berbasis Kurikulum Merdeka melalui LMS Interaktif. In: As-Syar'i: Jurnal Binbingan & Konseling Keluarga. 2025, 7(4), s. 202-217. ISSN 2656-4807.

2025 [02] FILIP, V.; CHOVANEC, A. Gamifying soft skills: Experiential learning through minecraft environments. In: Marketing identity: The power(s) of communication. Trnava: UCM, 2025, s. 108-118. ISBN 978-80-572-0555-5.

2024 [02] PRONER, J.; KYSLER, A. Educational digital games in Slovakia: Overview of projects and their integration in education. In: ICERI 2024: 17th annual International Conference of Education, Research and Innovation. Valencia: IATED, 2024. ICERI Proceedings, ISSN 2340-1095. ISBN 978-84-09-63010-3, s. 3442-3450.

2024 [01] SCHINELLO, Salvatore. New media and communication in creative society: A systematic review of articles published between 2012 and 2024, indexed in Web of Science. In: CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES. 2024, 66, s. 93-117. ISSN 2636-8943. WoS

2024 [01] The Impact of Card Games on Enhancing Financial Education and Daily Life Skills for Older Adults / Chacón-Castro, Marcos; Rengifo, Jenny; Arias-Flores, Hugo; Jadán-Guerrero, Janio. DOI 10.1007/978-981-97-1552-7_24. In: Smart Innovation, Systems and Technologies. 2024. ISBN [9789819715510]. ISSN 21903018. ISSN (online) 21903026, s. 361-372. Scopus

2024 [01] Transition from outcome-based learning to global accreditation of top universities of India: Elevating the bar of educational excellence / Khatri, Bhanupriya; Nandini, Girija; Khan, Shad Ahmad. DOI 10.4018/979-8-3693-1698-6.ch019. In: Evaluating Global Accreditation Standards for Higher Education. 2024. ISBN [9798369316993, 9798369316986], s. 278-292. Scopus

WOJCIECHOWSKI, Łukasz Pawel. Ambient marketing: + case studies in V4. 1. vyd. Kraków: Towarzystwo Słowaków w Polsce, 2016. 149 s. ISBN 978-83-7490-953-2.

Ohlasy:

2025 [02] PRAVDOVÁ, H.; MAGO, Z.; KABÁT, M. Monetisation and Innovation Potential in Digital Games. Praha: Wolters Kluwer, 2025. ISBN 978-80-286-0400-4. s. 177.

2020 [2] MAGO, Zdenko. Fake-vertising and mobile games: Case study of 'pull the pin' ADS. In: Communication today. 2020, 11(2), pp. 132-147. WoS

2018 [2] RADOŠINSKÁ, Jana. Omnivore vs Univore: A Reflection on the Current Knowledge on Cultural Taste and Cultural Consumption. In: ejmap. 2018, 6(2), pp. 98-109. ISSN 1339-4940. WoS

2017 [6] FICHNOVÁ, Katarína. Ambient Marketing + Case Studies in V4. In: Communication Today. 2017, vol. 8, no. 1, pp. 130-131. ISSN 1338-130X.

FICHNOVÁ, Katarína, Łukasz Pawel WOJCIECHOWSKI a Peter MIKULÁŠ. Trust and Marketing. In: Intuition, Trust, and Analytics. edited by Jay Liebowitz, Joanna Paliszkiewicz, Jerzy Gołuchowski. Boca Raton: CRC Press Taylor & Francis Group, 2018, s. 143-172 [2,17 AH]. ISBN 978-1387-1912-5.

Ohlasy:

2019 [3] MIZANIE, D., IRWANSYAH. Penggunaan Social Network Site (SNS) Instagram Sebagai Media Pemasaran Geriliya Digital. In: Jurnal Komunikasi. 2019, 10(2), 89-98. ISSN 2086-6178.

2019 [1] STERNADORI, M., ABITBOL, A. Support for women ́s rights and feminist self-identification as antecedents of attitude toward femvertising. In: Journal of Consumer Marketing. 2019, DOI 10.1108/JCM-05-2018-2661. WoS

2018 [1] SPÁLOVÁ, L., SZABO, P. Migration Policy in the European Union - Methodological Modification of Psychosemantic Methods. In: ICEI 2018: Proceedings of the 4th International Conference on European Integration 2018. Ostrava: VŠB, 2018, s. 1338, 1341. ISBN 978-80-248-4169-4. WoS

SHELTON, Amiee J., Łukasz Pawel WOJCIECHOWSKI a Jamie WARNER. Ambient Marketing Practices in the United States: A Professional View. Communication Today. Vol. 7, no. 1 (2016), pp. 66-81. ISSN 1338-130X.

Ohlasy:

2021 [3] HAMMAD, A.A. The Impact of Adopting Guerilla Marketing on Increasing the Market Share of EgyptAir Airlines. 2021, 21(2), pp. 113-128.

2020 [3] GOLUBKOVA, E. The Urban Environment Transformation Through Ambient Media in the Estimates of the Yekaterinburg Asvertising Community. In: XXIII International Conference "Culture, Personality, Society in the Conditions of Digitalization: Methodology and Experience of Empirical Research" named after professor L.N. Kogan. Jekaterinburg: Ural Federal University named after the first President of Russia B.N. Yeltsin, 2020, s. 364-373. ISBN 978-5-91256-474-1.

2019 [3] GOLUBKOVA, E.A., GRUNT, E.V. Ambient Media as a New Trend in Socio-Cultural Space of Russian City. In: Russian Man and Power in the Context of Dramatic Changes in Today's World. Yekaterinburg: Liberal Arts University - University for Humanities, 2019, s. 355-363.

2019 [1] ROUX, T. Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies. In: Journal of Global Marketing. 2019, 32(1), pp. 49-63. Scopus

2019 [3] GOLUBKOVA, E.A. Nestandartnye kommunikacii v ocenkach professionaľnogo reklamnogo soobščestva Jekaterinburga. In: Tempus et Memoria. 2019, 14(4/194).

2019 [3] MONFARED, N., HAGHBIN, F. Resemioticisation of the Context of Situation in Ambient Billboards (A Case Study of Teheran). In: Iranian Journal of Sociolinguistics. 2019.

2019 [1] GRUNT, E., GOLUBKOVA, E. Ambient media in the modern information society. In: III Post mass media in the modern informational society (PMMIS 2019) journalistic text in a new technological environment: achievements and problems. Nicosia: Future Acad, 2019, pp. 573-583. WoS

2019 [3] GOLUBKOVA, E.A. Vozmožnosti kuľturnoj identifikacii posredstvom innovacionnych mediakommunikacij (Ambient media). In: Kuľtura, ličnosť, obščestvo v sovremennom mire: metodologija, opyt empiričeskogo issledovanija. Jekaterinburg: Uraľskij Federaľnyj universitet, 2019, s. 697-705. ISBN 978-5-91256-440-6.

2018 [1] STOENESCU, A.O. The Impact of Unconventional Marketing Communications. In: International conference on marketing and business development. Bucharest: Bucharest Univ Economic Studies Publishing House, 2018, pp. 85-94. WoS

KEGA 018UCM-4/2021: Umenie v masmédiách – ambientné média Art in mass media - ambient media. Úloha v projekte: hlavný riešiteľ. 1/2020 - 1/2022 Hodnotený ako excelentný.

KEGA 023UCM-4/2020: Rozvoj digitálny herných štúdií a dizajnu. Úloha v projekte: spoluriešiteľ. 1/2020 - 1/2022

APVV-18-0257: Inkubátor multimediálnej digitálnej produkcie – recipročný transfer vedy, umenia a kreatívnych priemyslov. Úloha v projekte: spoluriešiteľ. 3/2020 - 3/2022

KEGA 017UKF-4/2015: Ambientná komunikácia ako nová alternatíva marketingovej komunikácie v štátoch Vyšehradskej skupiny príprava modernej vysokoškolskej učebnice. Úloha v projekte: Zodpovedný riešiteľ 9/2015 - 12/2016 Hodnotený ako excelentný

APVV-23-0612​ Kreativita ako zdroj profylaxie voči mediálnym hoaxom​: CREativity Against HOaXes Akronym: CREATHOX. Úloha v projekte: Zodpovedný riešiteľ spolupracujúceho pracoviska 2024-2026