Mgr. Simona Mikušová, PhD.

• Teória gatekeepingu [textový dokument (print)] [monografia (do 2021)] : jej vývoj a adaptácia na virtuálny svet / Mikušová, Simona [Autor, 50%] ; Hazéová, Frédérique [Autor, 50%]. – 1. vyd. – Bratislava (Slovensko) : Univerzita Komenského v Bratislave, 2019. – 214 s. [10,93 AH] [tlačená forma]. – [recenzované]. – ISBN 978-80-223-4710-5
• <h1><span style="background-color: rgb(255, 255, 255); color: rgb(51, 51, 51);">Wanta W, Mikušová S (2010) The agenda-setting process in international news. </span><em style="background-color: rgb(255, 255, 255); color: rgb(51, 51, 51);">Central European Journal of Communication</em><span style="background-color: rgb(255, 255, 255); color: rgb(51, 51, 51);"> 2(5): 221–235.</span></h1><h1><span style="background-color: rgb(255, 255, 255); color: rgb(49, 59, 73);">The agenda-setting process in international news</span></h1><p><strong style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 0);">Author(s): </strong><span style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 0);">Wayne Wanta, Simona Mikušová</span></p><p><strong style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 0);">Subject(s): </strong><span style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 0);">Social Sciences</span></p><p><strong style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 0);">Published by: </strong><span style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 0);">Wydawnictwo Uniwersytetu Wrocławskiego</span></p><p><strong style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 0);">Keywords: </strong><span style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 0);">international news; agenda-setting; framing</span></p><p class="ql-align-justify"><strong style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 0);">Summary/Abstract: </strong><span style="background-color: rgb(255, 255, 255); color: rgb(0, 0, 0);">A framework for applying agenda-setting theory in an international news context is proposed. First-level agenda-setting would suggest that the more news coverage a nation receives, the more that nation will be viewed as being critically important to readers. Second-level agenda-setting meanwhile would suggest that the nature of the coverage, both attributes linked to a country and the tone of the coverage, would impact whether readers view the nation positively or negatively. The framework is employed through a content analysis of international news coverage in two Slovakian newspapers. The analysis shows the usefulness of the approach.</span></p><p></p>

V2Vedecký výstup publikačnej činnosti ako časť editovanej knihy alebo zborníka – kapitola, príspevok, abstrakt, abstrakt z podujatia, poster z podujatia, príspevok z podujatia

• Swipe, like, vote: How Slovak politics talks to Generation Z [electronic] / Simona Mikušová, Denis Javořík, 2025. - Kategória do roku 2021 AFD. Príspevok je indexovaný vo WoS CC. DOI DOI 10.34135/mmidentity-2025-46. In: Marketing Identity : The Power(s) of Communication : Conference Proceedings from the International Scientific Conference : The Power(s) of Communication : Conference Proceedings from the International Scientific Conference / editors: Bianka Francistyová, Lucia Furtáková, Monika Prostináková Hossová. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2025. - ISBN 978-80-572-0555-5, s. 505-520 [online].
• AI in Slovak journalism: a threat or an opportunity? / Simona Mikušová, 2024. - Kategória do roku 2021 AFD. DOI 10.34135/mmidentity-2024-50. In: Marketing identity : human vs. artificial : Conference Proceedings from the International Scientific Conference : Human vs. Artificial : Conference Proceedings from the International Scientific Conference / editors: Monika Prostináková Hossová, Martin Solík, Matej Martovič. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2024. - ISBN 978-80-572-0487-9 (online), s. 487-497 [online].