Mgr. Veronika Šašalová, PhD.

Šašalová, V., & Radošinská, J. (2025). Écriture féminine in digital games: Feminine writing and female voice in Gris. European Journal of Media, Art and Photography, 13(1), 110–117.

Šašalová, V., & Macák, M. (2025). Digital games as a tool for gender education: The position of educational games and independent works in the gaming market. Communication Today, 16(1), 22–35.

Francistyová, B., & Šašalová, V. (2024). 'I'm Born Nxde, and You Are the Pervert'. European Journal of East Asian Studies, 23, 245–270.

Šašalová, V. (2025). Girlhood games: Gender, identity, and coming of age in video games [Review of the book Girlhood games: Gender, identity, and coming of age in video games, by S. Harkin]. Acta Ludologica, 8(2), 148–150.

Šašalová, V. (2023). Problematika herného monetizačného systému gača v kontexte zobrazovania ženských postáv [Problems of the gacha game monetization system in the context of the portrait of female characters]. Analýza a výskum v marketingovej komunikácii, 10(1), 38–47.

2024  [01] Money in Digital Assets / Khan, Jashim; Belk, Russell. DOI 10.4324/9781003425021-2. In: Digital Currency and Consumption: The Meaning of Money in an Era of Digital Currency. Abingdon: Routledge, 2024, s. 15-41. ISBN 978-1-032-54461-8. Scopus

2025  [01] The Collector's Dilemma: Navigating pleasure and pain in brand communities amidst speculating behavior / Hass, Danielle; Jahari, Siti Aqilah; Hass, Ashley; Tanner, Emily. DOI 10.1016/j.jbusres.2025.115496. In: Journal of Business Research. ISSN 01482963. Roč. 198 (2025). Scopus

2025  [02] RADOŠINSKÁ, J.; KVETANOVÁ, Z.; VIŠŇOVSKÝ, J.; BRNÍK, A. Environmental topics in globalized cinema: social meanings in WALL-E, Avatar and Interstellar. In: European realities - sustainability: conference proceedings 6th international scientific Conference. Osijek: Academy of Arts and Culture in Osijek, 2025, s. 480-495. ISBN 978-953-8181-93-1.

2025  [02] PRAVDOVÁ, H.; MAGO, Z.; KABÁT, M. Monetisation and Innovation Potential in Digital Games. Praha: Wolters Kluwer, 2025. ISBN 978-80-286-0400-4. s. 183.

2023  [02] PRAVDOVÁ, H., RADOŠINSKÁ, J., MAGO, Z. Monetization in Creative Industries: Culture, Media, Digital Games. Praha: Wolters Kluwer, 2023. ISBN 978-80-7676-857-4. s. 210.

APVV-21-0115 entitled: Hypermodern Media Culture – Film and Television Production as a Mirror of 21st-Century Socio-Cultural Phenomena

VEGA No. 1/0489/23 entitled: Innovative Model of Monetization of Digital Games in the Sphere of Creative Industries.

VEGA, No. 1/0458/21 entitled: Marketing communication of the business entity on social media as a prerequisite for the development of „groundswell" activities.

FPPV-38-2026 named: Applying interpretive practices to independent game creation: A feminist and contextual studies perspective – case studies

APVV – 24-0556, titled ‘Media participation strategies to increase digital resilience of the prosumer generation’.